Hey, it's Cass.
I make meaning through content and culture.
About My Practice
Cass is a writer, translator and interpreter. Her work often explores consciousness, space and the interplay of dreams. She draws inspiration from her interest in mental health, trauma, and the human condition. Moving between forms, her work has been published in anthologies and exhibited. She seeks to carry voices across the four languages she speaks (English, Korean, Chinese (Mandarin), Cantonese).
About My Work
I connect brands with people through content and culture. Previously at ad agencies, I wrote across platforms and brands from banks to government agencies and shopping malls. My first venture into corporate Singapore was an analyst role at a media intelligence company. I later moved to Seoul to work a major food conglomerate, and somehow talked my team into launching a new content series after they saw what I could do. I have a BSocSc in Sociology and Arts and Cultural Management from Singapore Management University, and a Diploma in Mass Communication with a Minor in Korean from Ngee Ann Polytechnic.
Outside Of Work
I volunteer in the youth mental wellness space, and I’m part of the Ministry of Health National Mental Health Office’s Youth Advisory Group.

Write
Great plans start from pen and paper. Let's write powerful messages.
Ideate
The process is golden. Let's discuss meaningful ideas.
Create
Where intention and imagination meets action. Let's make anything creative.
She made my job easier and the work better. What else can you ask for?Senior Writer, The Secret Little Agency
She is proactive, has great work ethics, is very empathetic towards her colleagues and peers, and is always exploring ways to pushing the boundaries and standards of her work.Culture and Operations Manager, The Secret Little Agency
Her blend of professionalism, creativity, and cultural adaptability makes her an exceptional early-career talentHR Planning Professional, CJ CheilJedang
Her professionalism, tact, and responsiveness allowed her to build strong relationships and trust with clients.Team Lead, Meltwater
I always appreciated how she could get the message across without losing the human touch.Analyst, Meltwater
Goddamn gutwrenchingWriter, after reading my poetry









